Polls, Pollsters, and Public Opinion

von Clifford Young, Kathryn Ziemer

200 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

• Themen: Gesellschaft und Sozialwissenschaften Politik und Staat Politikwissenschaft und politische Theorie
• ISBN: 9781108790000
• Sprache: Englisch
• Erscheinungsdatum: 04.07.2024
• Größe: 224 x 149 mm
• Verlag: Cambridge University Press