Essentials of Strategic Management

von Jones, Hill

422 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

• Reihe: Cengage Learning
• ISBN: 9781111525194
• Sprache: Englisch
• Erscheinungsdatum: 19.04.2011
• Größe: 254 x 203 mm
• Verlag: Cengage Learning (EMEA) Limited