Categorical Statistics for Communication Research

von Bryan E Denham

296 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. - Provides techniques for analyzing categorical data from a communication studies perspective - Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels - Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment - Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

• ISBN: 9781118927090
• Sprache: Englisch
• Erscheinungsdatum: 17.10.2016
• Größe: 226 x 150 mm
• Verlag: Wiley