Account-Based Marketing For Dummies

von Sangram Vajre

384 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

- Identify best-fit accounts and personas - Engage decision makers and influencers on their terms - Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing game—and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... - Identify best-fit accounts - Expand your reach - Align marketing & sales - Develop killer content - Engage customers - Execute an ABM playbook - Measure your success - Grow new revenue - Turn customers into advocates

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9781119224853
• Sprache: Englisch
• Erscheinungsdatum: 25.04.2016
• Größe: 236 x 187 mm
• Verlag: John Wiley & Sons Inc