Digital Services in the 21st Century

A Strategic and Business Perspective

von Belen Carro, Antonio Sanchez

240 Seiten, Hardcover

Kurzbeschreibung des Verlags

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. - Includes services, underlying technologies, and internal capabilities for social network advertising - Covers market dynamics that determine the successes and failures of service offerings - Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry