Strategic Corporate Communication

von Richard Stanton

224 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for  advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

• Reihe: Bloomsbury 3PL
• ISBN: 9781137544070
• Sprache: Englisch
• Erscheinungsdatum: 04.10.2016
• Größe: 234 x 156 mm
• Verlag: Bloomsbury Publishing PLC