Brands and Brand Management

Contemporary Research Perspectives

340 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

• Themen: Gesellschaft und Sozialwissenschaften Psychologie Sozialpsychologie
• ISBN: 9781138882706
• Sprache: Englisch
• Erscheinungsdatum: 28.08.2015
• Größe: 226 x 150 mm
• Verlag: Taylor & Francis Ltd (Sales)
• Herausgegeben von: Rohini Ahluwalia, Barbara Loken