Marketing Research

An Applied Orientation, Global Edition

von Naresh Malhotra

888 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

• Reihe: Pearson Education Limited
• ISBN: 9781292265636
• Sprache: Englisch
• Erscheinungsdatum: 06.05.2019
• Größe: 277 x 218 mm
• Verlag: Pearson Education Ltd