The Platform Business Navigator

von Felix Wortmann, Sven Jung, Oliver Gassmann

296 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

 

Amazon and Alibaba are facilitators of transactions between sellers and buyers

Apple connects app developers with app users

Google facilitates transactions between ordinary web surfers and advertisers.

 

Every product, service, and retail business has the potential to become a platform business, and
The Platform Business Navigator
will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

• ISBN: 9781292466187
• Sprache: Englisch
• Erscheinungsdatum: 21.12.2023
• Genre: Wirtschaft/Management
• Verlag: Pearson Education Limited