Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

von Fred David, Fred R David, Forest R. David, Meredith E. David

672 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9781292745275
• Sprache: Englisch
• Erscheinungsdatum: 30.06.2025
• Verlag: Pearson Education Limited