Venturing

Innovation and Business Planning for Entrepreneurs

von Marc H. Meyer, Frederick G. Crane

416 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9781312998421
• Sprache: Englisch
• Erscheinungsdatum: 08.11.2017
• Größe: 280 x 216 mm
• Verlag: Lulu.com