Wonder Woman

Marketing Secrets for the Trillion-Dollar Customer

von I. Ellwood, S. Shekar

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

• Themen: Mathematik und Naturwissenschaften Chemie Organische Chemie
• ISBN: 9781349299782
• Sprache: Englisch
• Erscheinungsdatum: 02.02.2016
• Größe: 229 x 152 mm
• Verlag: Palgrave MacMillan UK