Disciplined Entrepreneurship Startup Tactics

15 Tactics to Turn Your Business Plan Into a Business

von Paul Cheek

288 Seiten, Hardcover

Kurzbeschreibung des Verlags

A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and former Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: - Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions - Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product - Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

• ISBN: 9781394223350
• Sprache: Englisch
• Erscheinungsdatum: 02.04.2024
• Größe: 221 x 220 mm
• Verlag: Wiley