Doing Social Psychology Research

392 Seiten, Hardcover

Kurzbeschreibung des Verlags

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

- - A student-friendly introduction to the data collection methods and data analyses used in social psychology. - Describes the principal research methods and shows how they can be applied to particular research questions. - Each chapter is written by a psychologist well known for using the method they describe. - Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. - Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. - Includes step-by-step exercises for students and notes for course leaders.