What Is E-Business?

How the Internet Transforms Organizations

von Feng Li

264 Seiten, Hardcover

Kurzbeschreibung des Verlags

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. - A coherent introduction to e-business. - Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. - Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. - Supported by online lecturer and student resources, available soon.