Understanding Media Users

von Wilson

232 Seiten, Hardcover

Kurzbeschreibung des Verlags

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. - examines the relationship between media and audiences by one of the world's leading media scholars - provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory - charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies - concludes with additional insights into the future of media reception in a global age

• Reihe: John Wiley & Sons
• ISBN: 9781405155663
• Sprache: Englisch
• Erscheinungsdatum: 12.09.2008
• Größe: 235 x 157 mm
• Verlag: John Wiley & Sons