Harvard Business Review on Increasing Customer Loyalty

von Harvard Business Review

232 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value

• Reihe: Harvard Business Review Press
• ISBN: 9781422162521
• Sprache: Englisch
• Erscheinungsdatum: 12.04.2011
• Größe: 209 x 139 mm
• Verlag: Harvard Business Review Press