Blowing Up the Brand

Critical Perspectives on Promotional Culture

338 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

• Reihe: Popular Culture and Everyday Life
• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Kultur- und Medienwissenschaften Medienwissenschaften
• ISBN: 9781433108679
• Sprache: Englisch
• Erscheinungsdatum: 29.07.2010
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York
• Band herausgegeben von: Melissa Aronczyk, Devon Powers