Manufacturing Indianness

Nation-Branding and Postcolonial Identity

von Ishita Sinha Roy

536 Seiten, Hardcover

Kurzbeschreibung des Verlags

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.

• Reihe: South Asian Literature, Arts, and Culture Studies
• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Gesellschaftliche Gruppen, Gemeinschaften und Identitäten Ethnic Studies / Ethnizität
• ISBN: 9781433113963
• Sprache: Englisch
• Erscheinungsdatum: 18.01.2019
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York