Talking Tobacco

Interpersonal, Organizational, and Mediated Messages

255 Seiten, Hardcover

Kurzbeschreibung des Verlags

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.

• Reihe: Health Communication
• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Kultur- und Medienwissenschaften Medienwissenschaften
• ISBN: 9781433114441
• Sprache: Englisch
• Erscheinungsdatum: 30.01.2014
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York
• Band herausgegeben von: Stuart L. Esrock, Kandi L. Walker, Joy L. Hart