The Permanent Campaign

New Media, New Politics

von Greg Elmer, Ganaele Langlois, Fenwick McKelvey

146 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms – such as YouTube, Twitter, Facebook, and blogs – have multiplied the venues for political communication and activism. This book explores the emergence of a permanent campaign – the need for constant readiness – on networked communication platforms, focusing on political moments, crises and elections in Canada, the U.S.A., and Australia. The book chapters investigate the proliferation of new political actors and communicators: political bloggers, advocacy groups, diverse publics, and political party staff as they engage in political maneuvers across participatory platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics.

• Reihe: Digital Formations
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Public Relations
• ISBN: 9781433115936
• Sprache: Englisch
• Erscheinungsdatum: 06.11.2012
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York