Twitter and Society

450 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

• Reihe: Digital Formations
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Public Relations
• ISBN: 9781433121708
• Sprache: Englisch
• Erscheinungsdatum: 22.11.2013
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York
• Band herausgegeben von: Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, Cornelius Puschmann