Communication in Political Campaigns

Functional Analysis of Election Messages

von William L. Benoit

326 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

• Themen: Lexika Interdisziplinäre Studien Kommunikationswissenschaft
• ISBN: 9781433188077
• Sprache: Englisch
• Erscheinungsdatum: 29.04.2022
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Publishing Inc. New York