Customers Now

Profiting from the New Frontier of Content-Based Internet Advertising

von Szetela David Szetela, David Szetela

108 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base.This book can help you if:1. You are "maxed out" on keyword-driven search engine marketing.2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers.3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise.If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9781440170997
• Sprache: Englisch
• Erscheinungsdatum: 04.11.2009
• Größe: 216 x 140 mm
• Verlag: iUniverse