The Handbook of Communication and Corporate Social Responsibility

608 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.

- Addresses a gap in the existing CSR literature - Demonstrates the relevance of effective CSR communication for the management of organizations - The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

• ISBN: 9781444336344
• Sprache: Englisch
• Erscheinungsdatum: 12.07.2011
• Größe: 258 x 182 mm
• Verlag: Wiley
• Herausgegeben von: Øyvind Ihlen, Jennifer Bartlett, Steve May