HEALTH CARE MARKETING 3E

TOOLS & TECHNIQUES

von John Fortenberry

336 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

• Reihe: Jones & Bartlett Learning
• ISBN: 9781449622213
• Sprache: Englisch
• Erscheinungsdatum: 02.12.2010
• Größe: 229 x 152 mm
• Verlag: Jones and Bartlett Publishers