Products and Process Innovation in the Food Industry

von Klaus Günter Grunert, W. Bruce Traill

242 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

• Themen: Technologie, Ingenieurswissenschaft, Landwirtschaft, Industrieprozesse Industrielle Chemie und Fertigungstechnologien Industrielle Chemie und Chemietechnologie Lebensmittel- und Getränketechnologie
• ISBN: 9781461284338
• Sprache: Englisch
• Erscheinungsdatum: 17.09.2011
• Größe: 23.5 x 15.5 cm
• Verlag: Springer US