Analyzing the Cultural Diversity of Consumers in the Global Marketplace

432 Seiten, Hardcover

Kurzbeschreibung des Verlags

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Kundendienst
• ISBN: 9781466682627
• Sprache: Englisch
• Erscheinungsdatum: 11.06.2015
• Größe: 286 x 221 mm
• Verlag: Business Science Reference
• Herausgegeben von: Salvador del Barrio-García, Juan Miguel Alcántara-Pilar, Esmeralda Crespo-Almendros