The Franchising Handbook

How to Choose, Start & Run a Successful Franchise

von Carl Reader

352 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

• ISBN: 9781473621114
• Sprache: Englisch
• Erscheinungsdatum: 15.11.2016
• Größe: 195 x 127 mm
• Verlag: John Murray Press