Integrated Marketing Communication

Creating Spaces for Engagement

198 Seiten, Hardcover

Kurzbeschreibung des Verlags

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

• Reihe: Integrated Marketing Communication
• Themen: Lexika Interdisziplinäre Studien Kommunikationswissenschaft
• ISBN: 9781498540025
• Sprache: Englisch
• Erscheinungsdatum: 22.09.2016
• Größe: 235 x 157 mm
• Verlag: Lexington Books
• Herausgegeben von: Christina L. McDowell Marinchak, Jeanne M. Persuit