Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

von Amir Mohammad Adibi, Mahdi Niknejhad Moghadam, Amir Ekhlassi

204 Seiten, Hardcover

Kurzbeschreibung des Verlags

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9781522551430
• Sprache: Englisch
• Erscheinungsdatum: 03.11.2017
• Größe: 260 x 183 mm
• Verlag: Business Science Reference