The Moralizing Corporation

The Rise and Fall of Corporate Carewashing

192 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying 'carewashing' to moralize operations, they seek to obscure the social, political and environmental damage they cause. Now such carewashing is under fire - from the left and the right. Attacks on 'woke capitalism', corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from 'care', offering new insights and alternatives to the carewashing corporation.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Greenwashing und andere Formen von irreführendem Marketing
• ISBN: 9781529251180
• Sprache: Englisch
• Erscheinungsdatum: 10.11.2026
• Größe: 234 x 156 mm
• Verlag: Bristol University Press
• Herausgegeben von: Andreas Chatzidakis, Joel Bakan, Jo Littler