Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

von Milton Kotler, Lisa Merriam

168 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan.

Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media.

Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.

• Reihe: Rowman & Littlefield Publishers
• ISBN: 9781538137543
• Sprache: Englisch
• Erscheinungsdatum: 29.04.2020
• Größe: 255 x 180 mm
• Verlag: Globe Pequot Publishing Group Inc