Marketing Hrd Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs

von Jerry W. Gilley

264 Seiten, Hardcover

Kurzbeschreibung des Verlags

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

• Reihe: John Wiley & Sons
• ISBN: 9781555424022
• Sprache: Englisch
• Erscheinungsdatum: 22.01.1992
• Größe: 235 x 157 mm
• Verlag: John Wiley & Sons