Making Strategy Happen

Transforming Plans Into Reality. Second Edition

von Arnold S Judson

304 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

• ISBN: 9781557867216
• Sprache: Englisch
• Erscheinungsdatum: 01.04.1996
• Größe: 229 x 152 mm
• Verlag: John Wiley & Sons