Ultimate Competitive Advantage

Secrets of Continuosly Developing a More Profitable Business Model

von Carol Coles, Donald Mitchell

300 Seiten, Hardcover

Kurzbeschreibung des Verlags

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

• ISBN: 9781576751671
• Sprache: Englisch
• Erscheinungsdatum: 01.03.2003
• Größe: 243 x 161 mm
• Verlag: Penguin Random House LLC