Pricing Photography

The Complete Guide to Assignment and Stock Prices

von David Mactavish, Michal Heron

Taschenbuch

Kurzbeschreibung des Verlags

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

• ISBN: 9781581158885
• Sprache: Englisch
• Erscheinungsdatum: 02.01.2013
• Größe: 279 x 212 mm
• Verlag: Allworth