How Toyota Became #1

Leadership Lessons from the World's Greatest Car Company

von David Magee

256 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

• Reihe: Penguin Publishing Group
• ISBN: 9781591842293
• Sprache: Englisch
• Erscheinungsdatum: 28.10.2008
• Größe: 213 x 139 mm
• Verlag: Random House