No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

von Dan S Kennedy

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Go Where the Money IsBOOMERS & SENIORS:- Hold over 50% of the nation's wealth and more of its discretionary spending - 46% have net worths exceeding $2-million- Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:- What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you- Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65- The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably- The New American Family: 2 and 3 generations under one roof: what does this mean to your business?- The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands- How to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling- Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

• ISBN: 9781599184500
• Sprache: Englisch
• Erscheinungsdatum: 13.11.2012
• Größe: 228 x 149 mm
• Verlag: Entrepreneur Press