Heartselling

The Seven Magnets to Attract Customers

von Alexander Christiani

192 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Heartselling is about selling from your heart and with your heart.  It describes the paradigm shift from push marketing to pull marketing.  Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with.  Heartselling is about the science and art of fostering your customer’s love to buy from you.  Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets of attracting customers.  He shows how to orchestrate all these heartselling tools into one comprehensive marketing sinfonia. 

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken
• ISBN: 9781600377037
• Sprache: Englisch
• Erscheinungsdatum: 01.11.2010
• Größe: 229 x 152 mm
• Verlag: Morgan James Publishing