Think Like a Marketer

What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

von Lauron Sonnier

224 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Turn Yourself and Your Business Into a Marketing Machine!

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to: - Think, act, and communicate like a mar-keting pro.- ?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).- ?Stand out in a cluttered and overcrowded marketplace.- ?"Stir the pot" to build and maintain marketing momentum.- ?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

• ISBN: 9781601630735
• Sprache: Englisch
• Erscheinungsdatum: 15.07.2009
• Größe: 224 x 150 mm
• Verlag: Red Wheel