Service Design and Delivery

How Design Thinking Can Innovate Business and Add Value to Society

von Toshiaki Kurokawa

104 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. The book will cover topics such as mindset and preparation for service design as well as prototyping and testing the service design. Introduction on design thinking is discussed and design thinking toolkits are provided - a useful tool for the reader to implement. Both IDEO's Design Thinking for Educators Toolkit and Innovation Leadership Board's Playbook for Strategic Foresight and Innovation are discussed in detail.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Dienstleistungsgewerbe, Gastgewerbe
• ISBN: 9781606497845
• Sprache: Englisch
• Erscheinungsdatum: 30.07.2015
• Größe: 229 x 152 mm
• Verlag: Business Expert Press