Fighting Churn with Data

The Science and Strategy of Customer Retention

von Carl S Gold

504 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

• Themen: Informatik und Informationstechnologie Computerprogrammierung und Softwareentwicklung Algorithmen und Datenstrukturen
• ISBN: 9781617296529
• Sprache: Englisch
• Erscheinungsdatum: 22.12.2020
• Größe: 231 x 185 mm
• Verlag: Manning Publications