Guerrilla Marketing to Heal the World

Combining Principles and Profit to Create the World We Want

von Jay Conrad Levinson, Shel Horowitz

386 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don¿t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. Yoüll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

• Themen: Geowissenschaften, Geographie, Umwelt, Planung Umwelt Nachhaltigkeit
• ISBN: 9781630476588
• Sprache: Englisch
• Erscheinungsdatum: 05.05.2016
• Größe: 228 x 153 mm
• Verlag: Morgan James Publishing llc