The Responsive Chord

The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

von Tony Schwartz

198 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie
• ISBN: 9781633536050
• Sprache: Englisch
• Erscheinungsdatum: 10.01.2017
• Größe: 229 x 152 mm
• Verlag: TMA Press