Marketing Theory And Orientation

von Philip Kotler, Vibrant Publishers

400 Seiten, Hardcover

Kurzbeschreibung des Verlags

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9781636512389
• Sprache: Englisch
• Erscheinungsdatum: 16.09.2024
• Größe: 235 x 157 mm
• Verlag: Vibrant Publishers