Marketing Theory

Philosophy of Science Foundations of Marketing

von Shelby D. Hunt, Vibrant Publishers

206 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific principles. This essential volume delves into key questions about the nature and validity of marketing knowledge, tackling complex concepts such as realism vs. relativism, the role of scientific paradigms, and the application of empirical methods within marketing research. Hunt's profound insights provide a robust theoretical framework for understanding marketing as both an academic discipline and a practical field. Drawing on philosophical foundations, Hunt equips marketers, researchers, and students with tools to assess and develop marketing knowledge critically and strategically. This book is an indispensable guide for anyone aiming to deepen their understanding of the philosophical underpinnings of marketing, and it opens a pathway to more thoughtful, science-based decision-making in the field.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9781636512754
• Sprache: Englisch
• Erscheinungsdatum: 06.12.2024
• Größe: 229 x 152 mm
• Verlag: Vibrant Publishers