Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

von Jacob Jacoby, Vibrant Publishers

294 Seiten, Hardcover

Kurzbeschreibung des Verlags

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavior. Jacoby examines how these legal elements influence consumers' perceptions of fairness, trust, and transparency in the purchasing process. He also analyzes how marketers must adapt their strategies to comply with evolving legal standards and consumer protection laws. With a focus on case studies and real-world examples, Jacoby highlights the practical implications of legal considerations in consumer decision-making, offering invaluable insights for both marketers and legal professionals. This book is a crucial resource for understanding the complexities of law and consumer behavior, equipping readers with the knowledge to navigate the legal landscape of modern marketing.

• Reihe: Legend in Consumer Behavior
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Werbung
• ISBN: 9781636515878
• Sprache: Englisch
• Erscheinungsdatum: 05.08.2025
• Größe: 235 x 157 mm
• Verlag: Vibrant Publishers