Building a Law Practice One Article at a Time

How to Master Thought Leadership and Expertise-Based Marketing Through Publications

von David A Zetoony

Taschenbuch

Kurzbeschreibung des Verlags

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

• ISBN: 9781641057936
• Sprache: Englisch
• Erscheinungsdatum: 07.10.2021
• Größe: 226 x 152 mm
• Verlag: American Bar Association