Trend Leader

How to Spot and Back Winning Ideas to Accelerate Your Career and Create a Better Future

von Joanna Feeley

226 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: - What trends are and how forward-looking businesses use them - The key skills and behaviours shared by trend leaders - The six principles of trend leadership that will supercharge your career - How trend leaders at the world's most recognised brands drive change - Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Einzel- und Großhandel
• ISBN: 9781781339299
• Sprache: Englisch
• Erscheinungsdatum: 10.09.2025
• Größe: 216 x 140 mm
• Verlag: Rethink Press